Your brand can generate tons of business by sharing all directions and hearings experiences about your products or services on networks such as Facebook, Twitter and YouTube. Capable of testing a wide variety of content to see which works best, this powerful solution turns data into effective marketing strategies. You can assign relevant content to each social media and improve the customer experience - as well as your results
4 Major benefits of Social media optimizationBasic activity flow of Search Engine Optimization process is as following:
If Facebook were a country, it would be the Third Largest country in the world, BIGGER than the U.S. and Indonesia.
Twitter recently announced that it has passed 241 million active users out of which 184 million are mobile users, generating over a billion tweets every four days. Timeline views reached 148 billion in the fourth quarter of 2013, an increase of 26% year-over-year.
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.
27% of total U.S. internet time is spent on social networking sites.
Social media lead conversion rates are 13% higher than the average lead conversion rate.
Approximately 46% of online users count on social media when making a purchase decision.
Creating and managing official company profiles on Facebook, Twitter, LinkedIn and other major social networks. Posting to relevant communities to attract interaction.
Content OrganizationDesign, creation, organization and management of content or entities that are most influential to the potential customers.
Positioning on the major social media platformsOptimizing customer presence in social media sites, improving the configuration and content strategy.
Paid campaignsOn Facebook, YouTube and Linkedin to quickly reach potential customers. Paid Campaigns social media combined with Pay Per Click Google (Adwords).
How we do it. Below is the process:
In order to define a medium or long term plan, we will study the current presence of the same in social networks, competence, industry and relevancy on the web.
Based on the above information, we propose a plan of Customer Social Media and / or Content Plan between to collect the strategy and objectives of the company such as how to communicate and presence on those networks that are considered really relevant to your business. NOT waste time on sites that are not relevant to your business products/services.
Departing Social Media Plan defined in the previous step, we start to run each of the steps in collaboration with the client, starting to work on networks that are most appropriate for Customer. The liability of each of the actions in this plan will be defined and will depend largely on the resources available to each company to carry them out.
Periodically, the Customer will be sent a series of reports in which the starting point of the page and the current status are displayed, performed activities along with stats and figures or with any necessary changes to the initially proposed plan. At the end of the initial period, we take stock of the results achieved with the previous plan and, if satisfactory, a new plan is proposed to the Customer.
