SEO, an acronym for Search Engine Optimization is a process of optimizing a website in such a way that it is easily crawled and recognized by all search engines especially Google and well experienced by its users or the visitors.
In simple words, when a term related to your products or services is searched on Google, your website will be one of the 10 results displayed on the search result page. The search term is typically called “Keyword” and the position achieved in the search result is called “Keyword Ranking”.
But, the modern SEO is not just about the keywords and ranking, it has changed or better to say grown so much that ranking alone is not enough to generate business. Building a brand on internet through combined efforts and activities is the main motto of SEO experts at ShapesnLines. To understand the modern SEO, let’s talk a little about it.How Google Rank Websites?
Google uses a set of algorithms (programs written in any programming language) to find, crawl, index & rank websites. These algorithms based on certain criteria decides the position of a website/webpage in search results. Following are some major parameters used by GoogleQuality, quantity and type of content on the website or webpage.
Basic activity flow of Search Engine Optimization process is as following:
On-Page optimization is the process of updating/upgrading the website code in such a way that it is easily recognized by Google crawlers. This also means updating the website structure so that user can easily navigate through it and find the content they are looking for.Following are the main activities performed during On-Page optimization
Off-Page optimization, as the name implies it is done off the website. Means, the activities that do not require any change in the code or design of the website and are performed on relevant resources on the web.Main activities performed during Off-Page optimization
With over 7 years of combined experience in executing and managing of Search Engine Optimization campaigns, we presents ourselves as the most competitive company in the SEO services provider segments in Delhi NCR. The expert team at ShapesnLines keeps itself always updated with the latest web technologies, trends, best practices and Google updates to ensure the highest possible standard of work.
We at ShapesnLines create quick strategy for each of the activity we perform to put your website high on search engines based on several factors such as type of industry, products/services, competition on the web & web trends.
So, what are you waiting for? Make us the SEO agency of your choice and take your brand marketing and profit to a next level. Contact us now.